1. 🔥 Foundations

These are the atomic elements that shape Rockstar’s brand universe.

• Typography

  • Primary: Custom-modified Impact-inspired sans-serif for titles.

  • Secondary: Sleek grotesque typefaces (e.g., Neue Haas, GT America) for body.

  • In-Game Font System: Grid-based bitmap alignment for pixel-perfect HUD/UI clarity.

• Color System

  • Core Palette: Black, Rockstar Yellow, Deep Crimson, Asphalt Gray.

  • Extended Palette: Moody neon tones (for GTA), sepia/earth tones (for RDR).

  • Dark Mode Priority: All digital touchpoints default to high-contrast dark mode.

• Iconography

  • Custom, minimal, rebellious edge. Sharp corners, high contrast.

  • Designed for command recognition in games and quick scanning on web/app.

• Spacing & Grids

  • 8pt baseline grid for screen design.

  • 4pt micro grid for HUD & mini-maps.

  • Margin Protocols: Max screen real estate, edge-to-edge layouts encouraged where brand-appropriate.

2. 🧩 Components

Standardized yet flexible elements for product, marketing, and in-game UI.

• Buttons

  • Variants: Primary, Secondary, Ghost, Icon-only.

  • States: Hover, Focus, Active, Disabled—with tactile motion cues.

• Navigation

  • Adaptive, skeuomorphic in-game nav vs minimal nav on web.

  • Mega menus for deep product categories (e.g., game titles, news).

• Forms

  • Clean, single-column logic.

  • Error states inspired by crime/noir motifs—blood red highlights, minimal alerts.

• Interactive Elements

  • Carousels, toggles, tabs, HUD sliders, minimap popups.

  • Microinteractions rooted in tactile feedback and Rockstar’s game-world logic.

3. 📐 Templates

Battle-ready layouts and patterns for building consistently across all mediums.

• Web UI

  • Product Pages, Game Launch Countdowns, News Portals, Community Hubs.

  • Grid Templates (12-column with edge bleed options).

• Mobile App UI

  • Newsfeed, Companion Apps, Game Stats, Live Maps.

  • One-handed UX optimization and dark-mode exclusive interfaces.

• In-Game UI

  • HUD Templates, Inventory Screens, Mission Briefs, Stat Overlays.

  • UX behavior rules based on gameplay type (FPS, open-world, sim).

4. ♿ Accessibility

Rebels don’t exclude.

• Compliance: WCAG 2.2 AA minimum across all surfaces.

• Game-specific:

  • Subtitles with adjustable sizing.

  • Motion toggle to reduce nausea triggers.

  • Colorblind-safe palette filters.

• Web & App:

  • Keyboard nav, ARIA tags, high-contrast toggle.

  • Real-time screen reader compatibility with updates.

5. 🛠️ Governance

Creative freedom with system discipline.

• Versioning

  • Semantic versioning (e.g., RDX.2.3 = Red Dead eXperience v2.3)

  • Release notes distributed to internal teams quarterly.

• Contribution Rules

  • Design tokens via Figma & synced to GitHub repo.

  • Pull requests reviewed by core design ops team + brand guardians.

• Maintenance

  • Monthly audits.

  • Component usage stats tracked via Figma analytics + dev tooling.

  • Community feedback loop via DesignOps Jira board.